I currently work as a Senior Product Designer at Itaú Unibanco, the largest bank in Latin America.

Hello! I’m Cintia, a Senior Digital Product Designer and DesignOps Specialist with 15+ years of experience designing products, scaling operations, and elevating design maturity across global teams. My work blends UX strategy, systems thinking, and behavioral analytics to create measurable, user-centered, and scalable digital experiences.

Currently at Itaú Unibanco, I lead discovery and continuous optimization for complex banking journeys. I analyze CES, CSAT, and behavioral patterns through Fullstory. I deliver journeys, prototypes, accessibility guidelines, tagging requirements, and structured handoffs, working closely with cross-functional squads to shape the roadmap, validate hypotheses, and drive decisions grounded in data, usability, and technical feasibility.

Previously, at Grupo Boticário, I led DesignOps for global teams in Colombia, LATAM, the Middle East, Portugal, and the U.S. I built frameworks, performance metrics, and operating models that transformed low-efficiency workflows into scalable, data-driven systems. In this role, I established global dashboards, reduced asset-related inefficiencies by 50%, increased team satisfaction, structured cross-country collaboration, and acted as Interim Design Coordinator to support team integration and operational alignment.

Passionate about the intersection of design, technology, and operational excellence, I hold a degree in Advertising and Communications and am actively specializing in UX/UI & Digital Products (EBAC) and Product Analytics (Tera).

Feel free to reach me out!
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