Project
UOL Mail

Services
Discovery, Research, User Experience, Wireframes, Prototypes, Style Guide, Iconography and User Interface

Members
Cintia Bortolucci (Product Designer), Rodrigo Araujo (Marketing Analyst), Emerson Lisboa (Product Owner), Ewerton Caldin (SEO), Bruno Macedo (Developer)

Year
2018

I was assigned as the sole designer on this project, tasked with analyzing the challenge briefing and creating a superior experience with a visually distinct approach from other UOL products. I began by analyzing the UOL Mail websites and the information provided by the Product Owner, realizing the need to create a website that could support other services besides “Backup”.

With this in mind, I planned the creation of a website for UOL Mail that would integrate other services, such as Backup. While analyzing our competitors for insights, I collected references that included contrasting experiences, distinct communication, and differentiated visual appeal. My challenge was to develop a user experience and visual approach that stood out, meeting the expectations and needs of both the team and the clients.